Terms of Service

By accessing or using MakeProp (makeprop.com), you agree to be bound by these Terms of Service and our Privacy Policy. If you are using MakeProp on behalf of a business, you represent that you have authority to bind that business.

If you do not agree to these terms, do not use MakeProp.

MakeProp is a real estate marketing platform that helps licensed real estate agents and brokers:

• Enhance and prepare listing photos using AI
• Virtually stage rooms, restyle them, and generate alternative staging options
• Generate MLS descriptions, listing headlines, and social media captions using AI
• Receive AI-powered Listing Scores with improvement suggestions
• Generate listing videos and social reels from the listing’s own photos, and regenerate individual scenes
• Apply your own branding, and publish or download a complete, shareable listing package

MakeProp is a tool to assist professionals. All AI-generated content must be reviewed, verified, and approved by the agent before use. MakeProp does not practice real estate.

You must be 18 or older to create an account. You are responsible for maintaining the security of your account credentials and for all activities that occur under your account.

You agree to provide accurate information when creating your account and to keep it up to date. MakeProp reserves the right to suspend or terminate accounts that provide false information or violate these terms.

MakeProp offers a Free plan and paid subscription plans. Current plans and prices are published on our pricing section, and the plan and price shown to you at the point of purchase govern that transaction.

Credits. MakeProp meters its generative features in credits. A credit is a usage unit within the service — it is not currency, carries no cash value, and cannot be exchanged for money, transferred, or sold. Generating something spends credits; reviewing, editing, downloading and sharing your work does not. The credit cost of each action is shown in the product and on the pricing section.

Free plan. The Free plan includes a one-time credit grant, issued once per account. It does not renew.

Paid subscriptions. Paid plans are recurring subscriptions and renew automatically until cancelled. Monthly plans are billed every month. Annual plans are billed once a year; their credits are still released monthly across the year rather than all at once. Unused credits do not roll over into the next month, and credit top-ups are not offered at this time.

Changing plans. You may move between plans. A change takes effect according to the terms shown to you at the time you make it.

Cancellation. You may cancel at any time. Cancellation stops the next renewal; your plan continues to the end of the period you have already paid for, and nothing further is charged after that.

Who you are buying from. Paid plans are sold by Paddle, acting as our authorised reseller and Merchant of Record. Paddle is the seller of record: it takes the payment, issues your invoice or receipt, and calculates and charges any applicable taxes, which are shown at checkout. Your purchase is therefore also subject to Paddle’s buyer terms.

Refunds. Cancellation and refunds are different things, and both are explained in our Refund Policy. Nothing in these terms limits any mandatory right you have under the consumer-protection law of the country where you live.

You retain ownership of all photos, listing details, and other content you upload to MakeProp (“Your Content”). By uploading content, you grant MakeProp a limited, non-exclusive license to process and store it solely for the purpose of providing the service to you.

You are responsible for ensuring you have the right to upload any content. Do not upload photos that you do not have rights to, photos of people without consent, or content that violates any law.

MakeProp uses Anthropic’s Claude AI to generate MLS descriptions, headlines, social captions, hashtags, and Listing Scores. You acknowledge that:

• AI-generated copy may contain inaccuracies and must be reviewed before use
• You are solely responsible for verifying that all MLS submissions are accurate and compliant with your MLS rules and regulations
• MakeProp does not guarantee the accuracy, completeness, or fitness for purpose of any generated content
• AI-generated content does not constitute legal, financial, or professional real estate advice

MakeProp’s photo enhancement and virtual staging features modify the appearance of listing photos. You agree to use these features responsibly and in compliance with your MLS rules and applicable law:

• Virtually staged photos must be clearly labeled as “virtually staged” when published on MLS or other listing portals
• MakeProp’s staging is designed to change only furnishing, decor and lighting, and to preserve the property’s architecture and fixed features as photographed. Because this is AI generation, MakeProp cannot guarantee that every generated image does so perfectly
• You must review each generated image against the original photo and satisfy yourself that it represents the property accurately before you publish it, send it to a client, or use it in a listing. Where a generated image does not, do not use it — regenerate it or use the original
• You must not use enhanced photos in a way that materially misrepresents the property
• Original (unmodified) photos are always retained in your account for disclosure purposes

You agree not to:

• Use MakeProp to generate false or misleading property representations
• Upload photos of properties you do not have the right to market
• Use MakeProp for any unlawful purpose or in violation of any regulation
• Attempt to reverse-engineer, scrape, or abuse MakeProp’s AI capabilities
• Share your account credentials with unauthorized users
• Use MakeProp to send spam or unsolicited communications

MakeProp’s software, design, and underlying technology are the intellectual property of MakeProp. Nothing in these terms grants you any rights to MakeProp’s trademarks, software, or brand.

AI-generated copy (MLS descriptions, captions, headlines, hashtags) produced for your listings is yours to use as you see fit, subject to the limitations in the AI-Generated Content section above.

MakeProp is provided “as is” and “as available” without warranties of any kind, express or implied. We do not warrant that MakeProp will be uninterrupted, error-free, or that AI-generated content will be accurate or suitable for any particular purpose.

To the maximum extent permitted by law, MakeProp’s total liability for any claim arising from use of the service is limited to the amount paid for your MakeProp subscription in the three months preceding the claim. MakeProp is not liable for indirect, incidental, special, consequential, or punitive damages.

You may stop using MakeProp at any time. You can cancel a paid subscription as described above, and you can request deletion of your account and its data as described in our Privacy Policy.

We may suspend or terminate an account that breaches these terms, that is used unlawfully, or where we are required to do so by law. Where it is reasonable to do so, we will tell you why. If we end your account without cause while you are on a paid plan, contact us — we will put it right, including any refund appropriate under our Refund Policy.

We may update these terms from time to time. Material changes will be communicated by email. Continued use of MakeProp after changes constitutes acceptance of the revised terms.

MakeProp is an independent software product, operated from Türkiye. Paid plans are sold by Paddle as Merchant of Record, as described above.

If you are a consumer, the mandatory consumer-protection laws of the country where you live apply to you, and you keep the right to bring proceedings in your local courts. Nothing in these terms removes those rights.

Questions about these terms? Email hello@makeprop.com. See also our Refund Policy and Privacy Policy.