The listing marketing workspace

Market the whole listing. Not six different tools.

MakeProp takes one property — its photos, staging, copy, Listing Score, video, branding, and a shareable package — through a single connected workspace, so every listing goes to market client-ready.

A complete, real listing — no signup required.

Exterior and backyard of 37 Willow Creek Drive, a completed MakeProp listing

Listing Score

95/ 100

Ready

Why MakeProp

Every listing becomes another marketing project.

The same scramble, one property at a time — different tools, different vendors, work handed back and forth, and a package assembled by hand at the end.

  • Photos need work

    Photo editor

  • Empty rooms need staging

    Staging vendor

  • Copy needs writing

    Docs / AI tool

  • Video needs producing

    Video app

  • Branding needs applying

    Design tool

  • Everything needs packaging

    Exports by hand

MakeProp turns it back into one listing.

One property, one connected workspace — the whole marketing workflow in a single place, for every listing you take on.

Less coordinating

One property, one connected workspace — no juggling tools, tabs, and vendors for a single listing.

Less repetitive production

The property's facts and media carry across the whole workflow, so you're not rebuilding the same listing in five places.

Client-ready output

Photos, copy, video, and branding stay connected through to a package you can hand a seller with confidence.

One workspace

One property in. A complete marketing workflow out.

Every asset below is produced from the same listing — connected, consistent, and ready to hand a client. Not six tools. One workspace.

37 Willow Creek Drive — the listing MakeProp produces marketing from

One listing

37 Willow Creek Drive

4 bd · 2.5 ba · 2,480 sq ft · $585,000

Everything it produces

95/ 100

Listing Score · Ready

Virtually staged living room

Virtual staging

Multiple styles

Listing copy

4-Bedroom Raleigh Home with Garage and 2,480 Sq Ft

Social Reel poster frame

Social Reel

9:16 · Instagram, TikTok

Listing Video poster frame

Listing Video

16:9 · Web, listing media

Property package

Shareable page + PDF

Your scenes, order, music, property text, and branding — you decide. MakeProp assembles the production.

Virtual staging

Empty room. Market-ready presentation.

Stage empty rooms in multiple styles and pick the result you want to use — the walls, windows and space are what each generation is built to keep.

The living room before staging — an empty room with a fireplace, staircase, and large windows
Before · empty
The same living room, virtually staged in a Luxury style with sofas, rug, and decor
After · MakeProp
  • A second Luxury staging option for the living room

    Another option

  • Dining room staged in a Scandinavian style

    Scandinavian

  • Bedroom staged in a Modern style

    Modern

Staging changes the furnishings. The room itself — walls, layout, fixed features — is what every generation is built to preserve, and you review each result before you use it. Staged images are labeled as virtually staged, and your original photos are always kept.

Listing intelligence

Know what’s missing before buyers see the listing.

Listing Score reads the listing itself and tells you what to fix — readiness intelligence, not guesswork.

  • Photo quality

    Flags weak, dark, or low-resolution shots before they represent the listing.

  • Coverage

    Checks the important rooms and angles a buyer expects to see are present.

  • Cover selection

    Recommends the lead photo most likely to earn the first click.

Listing Score

Ready to market

95/ 100

Recommendation

Recommended cover: Photo #1 — exterior shots consistently generate higher click-through rates.

The trade

Replace the fragmented workflow — not the professionals you trust.

Professional listing marketing shouldn’t require assembling a production team for every property.

The old way

  • Photo editing
  • Virtual staging
  • Copywriting
  • Video production
  • Design & packaging
  • Separate tools, vendors, and handoffs

Several tools. Several handoffs. Every listing.

With MakeProp

  • One listing
  • One connected workspace
  • One production flow
  • One client-ready handoff

One workflow.

Built on property truth

MakeProp makes the listing look its best — not something it isn’t.

You decide what goes into the marketing. MakeProp handles how it’s produced.

  • Virtually staged images are labeled as staged.

  • Your original photos are always kept.

  • Furnishing and decor change. The walls, layout and size are what every generation is built to preserve.

  • You review every generated image, and choose the one you use.

  • You choose the inputs; MakeProp assembles the production.

Pricing

One subscription for the whole listing.

Every plan includes every feature. What changes is how many credits you get each month — the usage units MakeProp spends when it generates something for you.

Free

Take one listing through the whole workspace.

$0one-time

  • 15 one-time credits
  • No card required
  • One-time grant — credits do not renew
Get started

Agent

For the agent with a steady listing flow.

$39per month

or $390/year billed annually — two months free

  • 120 credits every month
  • Every MakeProp feature included
  • Cancel any time

Best value

Pro

For the agent listing every week.

$79per month

or $790/year billed annually — two months free

  • 250 credits every month
  • Every MakeProp feature included
  • Cancel any time

Power

For high-volume portfolios and small teams.

$129per month

or $1290/year billed annually — two months free

  • 450 credits every month
  • Every MakeProp feature included
  • Cancel any time

How credits work

A credit is a usage unit, not currency — it has no cash value and cannot be exchanged for money. Generating something spends credits; reviewing, editing, downloading and sharing your work does not. Listing copy, your Listing Score and the property package are included at no credit cost.

Virtual staging
1 credit
Photo enhancement
2 credits
Scene regenerate
9 credits
Video
50 credits per format
  • Paid plans are recurring subscriptions. Monthly plans renew every month; annual plans are billed once a year and still release their credits monthly.
  • Unused credits do not roll over to the next month, and credit top-ups are not offered yet.
  • Cancel whenever you like — cancelling stops the next renewal, and your plan runs to the end of the period you have already paid for.
  • Paid plans are sold by Paddle, our authorised reseller and Merchant of Record, who handles the sale, invoicing and any applicable taxes. See our Refund Policy and Terms.

The prices above are final and charged in US dollars. Choosing a plan opens Paddle’s secure checkout, where the sale is completed. Your subscription starts once Paddle confirms the payment.

Good to know

Quick answers.

What does MakeProp create for a listing?

Enhanced photos, virtual staging, listing copy, a Listing Score, a Social Reel and a Listing Video, and a branded, shareable property package with a matching PDF — all around one listing.

Does virtual staging change the actual property?

Staging works on furnishing and decor — the walls, layout and size are what every generation is built to preserve. AI isn't flawless, so you review each staged image against the original and choose the one you use; if something doesn't match the room, regenerate it. Staged images are labeled as virtually staged, and your original photos are always kept.

Can I choose the staging style and result?

Yes. Rooms can be staged in different styles, and you pick the option you want to use.

How much control do I have over the videos?

You choose the scenes and their source photos, the order, the format, music, property text, and branding. MakeProp assembles the finished video around those choices.

What is Listing Score?

A readiness assessment of the listing itself — photo quality, coverage, and cover selection — with specific recommendations. It doesn't predict sale price or time on market.

Can I use my own branding?

Yes. Your logo, agent details, and an end-card carry through to the property package and the listing video.

Does MakeProp publish directly to MLS or the listing portals?

No. MakeProp prepares share- and export-ready marketing assets; you use them across the channels and workflows you choose.

See it for real

See what MakeProp does with one real listing.

Walk a complete MakeProp listing — 37 Willow Creek Drive — from photos to a finished, shareable package. No signup required.